Certificate of Mastery in Safety Coaching

Online Course

Today’s organizations see safety as a value that drives many initiatives including Safety Management Systems (SMS), Just Culture, Behavior-Based Safety (BBS) and Human and Organizational Performance (HOP). Irrespective of the methodology you have adopted and the industry you are in, one thing common to all safety development initiatives is learning and change. That is why organizations have invested in countless hours of safety training. Safety training is essential to generate awareness of procedures and technical aspects of safety. However, a less commonly used method of learning is safety coaching, which focuses on helping people see safety differently. By combining the benefits of both training and coaching, organizations can generate superior safety performance.

The ACTIVE Safety Coaching Framework


One of the key requirements for becoming a great safety coach is a robust coaching framework. We have developed a 6-step safety coaching framework (Awareness, Communication, Trust, Interpretation, Vision and Engagement) which allows coaches to lead the process of coaching in a structured way. For the coaching intervention to be successful, the coach needs to consider many elements within each step. Coaching is a not a one-time event and changes in the coachee happen in incremental steps through multiple iterations.

  • Safety coaching is different from safety training, advising, managing and consulting.
  • Safety training is a great tool to generate compliance-based behavior
  • Safety coaching is a great tool to generate commitment-based behavio

There is a significant difference between someone “believing safety is important” and “being a safety leader. By attending this program, you will be able to work with your teams and make safety part of their “way of being.”

This program fits very well with your busy work schedule. There are no fixed schedules or live meetings with the coach. The recommended time for completion is six weeks, and there is a learning objective for every week. You only have to dedicate approximately one hour per week for virtual learning, and that can be at your convenience. Because of the nature of the topic, the rest of the work is practicing what you have learned, and that happens by integrating the concepts into your daily work. You will communicate your progress with your coach, who will be of assistance to you.

Top 7 Reasons Why You Should Attend this Program

  • Learn to use language precisely to generate safety performance
  • Use emotions as a source of information for safety decision-making
  • Develop new habits through practice by engaging the body
  • Create a blame-free culture by building trust as an organizational value
  • Go beyond compliance and generate commitment to your safety programs
  • Lead effective safety meetings and generate action in teams
  • Practice the modules and apply the learning immediately

What the participants say about this course?

Safety Coaching Skills Development with Dan Newby

Dan is a senior coach, coach trainer and author with more than 20 years of experience in coaching and training coaches. He has more than 7500 hours of coaching expereince and has trained thousands of coaches worldwide. He has trained and coached safety leaders and teams from high-reliability industries such as Aerospace and Chemical Manufacturing.

Dan’s specialty is developing the human and relational skills necessary to drive world class safety performance. Dan has taught, presented and coached leaders and organizations in the U.S., Canada, Europe, South Africa, Singapore, India, Pakistan, Latin America and Jamaica. He is a Professional Certified Coach (PCC) by the International Coach Federation (ICF).

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